Our privacy policy details the collection and use of your personal data. It outlines your rights, how to exercise them, and provides contact information for any privacy-related inquiries.

Data Management Responsibility:

Violet Verses (org no. 559470-0675) is accountable for the personal data you provide. We ensure that your data is processed in compliance with the EU General Data Protection Regulation (GDPR) (EU 2016/679).

Legal Basis:

GDPR mandates that personal data processing must have a legal basis. We specify the purposes, categories of data processed, and the legal basis for Violet Verses customers.

Data Collection:

We process information you submit when joining the Violet Verses customer club, making purchases, contacting customer service, registering for events, using violetverses.com, or participating in competitions. Additionally, our websites use cookies and similar techniques to collect browser information.

Purposes of Data Use:

Information is used to fulfil commitments, manage memberships, handle complaints, provide good service, and for marketing purposes. Data may be used for market analyses, business development, personalisation, and customer segmentation. Marketing may include SMS and email based on profiling.

Data Handling Categories:

• Membership and Marketing Mailings
• Purchase Management
• Marketing of Products and Services
• Purchase Data
• Benefits, Offers, and Events
• Response Data
• Click Data
• Web Data
• Customer Service Matters

Data Handling Parties:

We prioritise your privacy and do not share your information with third parties for sale. Data may be processed by personal data assistants contracted by Violet Verses for IT, payment solutions, analysis, printing, distribution, and marketing.

Data Protection:

We emphasise secure data handling and use technical solutions and procedures to protect collected information. Access to personal data is restricted to those who need it for specific tasks.

Storage:

Information is stored for the necessary duration and deleted when no longer needed for analysis, marketing, or the initial purposes of collection.

Your Rights:

• Record Request: Obtain a record of your stored information once a year.
• Correction and Deletion: Request correction or deletion of inaccurate, incomplete, or irrelevant information.
• Limitation of Data Treatment: Object to data processing based on conflicting interests or consent.
• Data Portability: Request access to and transfer of submitted information to another data controller.
• Complaints: Report data processing violations to us or file a complaint with the Data Inspectorate.

 

COOKIE POLICY

Violet Verses uses cookies to enhance and customize the website for the best user experience. Functions affected by cookies include order processing, login, and managing your shopping cart. Cookies also store specific information to help us understand your preferences, allowing us to provide you with the most relevant ads and offers.

What is a cookie?

A cookie is a small text file containing letters and numbers sent from our web server and stored on your browser or device. Violet Verses uses cookies to enhance your customer experience and provide relevant information and offers. Cookies are utilized for certain features that improve the website for users or provide us with statistics on how visitors use the site. They are also used to retain functional settings such as language preferences and other information.

There are two types of cookies – persistent and session cookies.

Persistent cookies remain on the visitor's computer for a predetermined period.

A session cookie is stored on the visitor's computer for the duration of their website browsing session. Once the web browser is closed, the session cookie is deleted.

How are cookies used?

We utilize Google Analytics, which may associate collected visitation information with Google data from signed-in users (on Google) who have consented to this association for personalized ads. This Google data may include end user location, search history, YouTube history, and data from Google partner sites – and is used to provide us with aggregated and anonymized insights about users' cross-device behaviors. By using our site and accepting our tracking and cookie handling, you acknowledge such association. You can access and/or delete this information via Google's My Activity.

Persistent cookies are used, for instance, to retain any personal settings made on the website, eliminating the need to repeat the process every visit. Session cookies are used to compile statistics on website usage.

Please note that if you choose not to accept cookies by blocking or disabling them, there is a risk that you may not be able to make purchases on the website. Other functionality on the site may also be limited.

For the optimal website experience, we recommend accepting all types of cookies. However, the choice is yours, and you can customize your cookie settings accordingly.

How do I remove cookies?

If you prefer not to use cookies, you can disable them in the Settings tab of your web browser (refer to your browser’s Help pages for guidance). You can also delete cookies from other sites in your browser settings.

Cookies used at violetverses.com

Basic functionality:

Violet Verses' e-commerce platform sets cookies to enable basic functionality of the site, including checkout and managing the shopping cart.

Advertising and marketing:

Google Ads: A cookie is set to customize ad content and optimize advertising on Google.

Facebook Ads: A cookie is set to customize content in Facebook's ad program.

Youtube & Instagram: Links between Youtube, Instagram, and the site are utilized.

Analysis services:

Google Analytics: A cookie set by Google Analytics helps us understand how customers use the site. IP and transaction ID are anonymized. 

Other:

We reserve the right to make changes to the website without prior notice. Additionally, we cannot guarantee that the website is free of typographical errors.